The problem is that each mobile device platform – quite rightly – offers a differentiated user experience to users. Universal apps, that holy grail of ‘build once, run anywhere’! Business has been looking for such a solution for a long, long time and they’re still looking. For a company looking to build a smartphone or tablet app, this fragmented landscape adds up to a headache: how do they build a mobile app running across more than one of these without incurring significant development costs associated with building the app individually for each target platform? iOS, Android (and its offshoots), and Windows 8/Windows Phone are the big three, but app developers also build for Blackberry, Tizen, and others - all of these have their place and their supporters. In the world of mobile computing devices, no one operating system or development language enjoys complete dominance.
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